Mission

Mission

Through its certification programme, Fairly Wild is committed to raising the awareness and understanding of ethical wildlife tourism in southern Africa and to encourage the southern African tourism industry to at all times consider the rights and dignity of its wildlife.

By working to actively recognise and reward its Partners, Fairly Wild hopes to show other organisations the tangible benefits of and demand for ethical wildlife practices. Working closely with these Partners, Fairly Wild will ensure that the public have a reliable and fair tool that allows them to select destinations based on well-regulated information regarding the ethical treatment of wildlife and that aligns with their ethical beliefs.

Through rigorously promoting its service, providing accurate and up-to-date information and ensuring partners maintain the high ethical standards required, as set out in the Fairly Wild Principles, Fairly Wild will contribute greatly to reducing the amount of animal abuse, indignity and cruelty found in the southern African tourism industry.

Fairly Wild will strive to reach its goals by meeting the needs and expectations of its members and partners with continuous improvements in quality, number of partners, value, new offerings and member/partner satisfaction.

So, what do we do?

By creating a network of certified game lodges and tourist establishments offering accommodation and tourism activities that follow the Fairly Wild Principles on the ethical treatment of wildlife, we offer tourists ethical game viewing options. Tourists who choose Fairly Wild certified establishments can be at peace with the knowledge that the animals they are viewing are truly wild and are not subjected to any of the horrors so prevalent in the wildlife tourism industry, such as hunting, experimentation and the unnecessary confinement of animals within a cage or enclosure.

In addition to adhering to the Fairly Wild Principles, Fairly Wild certified organisations are afforded the opportunity to elaborate on any additional activities and policies they may have in place to further contribute to the ethical treatment of wildlife. This is represented through the Fairly Wild Feather system, a system of recognition that highlights initiatives beyond our core nine principles that organisations have in place to further protect the wildlife and natural resources under their management. These feathers cover anything from having an active anti-poaching unit or a grey water system, to providing education or running agricultural projects in local communities.

By visiting a Fairly Wild Certified organisation you are showing that you too care for Africa’s wildlife and you are assured that all the wildlife under that lodge’s care are treated with respect and have the minimum amount of human interaction possible.

By becoming a Fairly Wild member, you can be treated to great deals at our certified partners and will be sent a monthly newsletter filled with news about the industry and profiles on our latest Partners.

The Fairly Wild Certification

Through our Fairly Wild certification we will be able to direct discerning local and international tourists to organisations that deserve support. Our certification will give you, the tourist, peace of mind beyond simply whether a lodge or other tourist organisation has a no hunting policy.

Our Principles address an extensive range of issues and activities. The Principles prohibit, under any circumstance, any form of mistreatment of any animal whatsoever.

In order to be certified, an organisation will have to adhere to all nine of the Fairly Wild Principles. There may, on occasion, be instances in which a Partner fails to adhere to a particular principle, but retains its partnership status. In this special circumstance, details of and reasons for this will clearly be made on the Partner’s page allowing tourists to make the most informed decision possible.

To care for wildlife means that their natural environment and habitat is also protected. We acknowledge that the ethical treatment of wildlife requires a holistic approach and that one can’t protect either the environment, or the wildlife, without working with people. Therefore, our certification encourages and highlights efforts made towards working with local communities as well as sound environmental practices.